Frase is a comprehensive content optimization platform designed to help content teams, marketers, and writers create content that ranks high on Google and gets cited by AI search engines like ChatGPT, Perplexity, Claude, and Gemini. It streamlines the entire content workflow, from initial keyword research to ongoing performance monitoring.
Key features include:
- SEO Content Optimization: Provides real-time SEO scoring, topic and keyword suggestions, and guidance to optimize content for Google rankings, significantly reducing content research time.
- GEO Content Optimization: Specifically designed to optimize content for Generative Engine Optimization (GEO), ensuring it meets the criteria for AI platforms to read and cite, such as comprehensive answers, clear explanations, data-driven content, and visible structure.
- SEO Research: Offers fast SERP analysis, competitor content breakdowns, search intent research, and AI-generated content outlines to help users create superior content.
- AI Search Tracking: Allows users to monitor their brand's visibility and mentions across major AI platforms, identify competitor strengths, and close content gaps to improve AI search presence.
- Content Opportunities: Proactively identifies underperforming pages and provides actionable "Fix/Boost/Fill" suggestions for immediate content improvements.
- Brand Voice & Governance: Helps maintain consistency across AI-generated content.
- Multi-Language Support: Enables content optimization in any language, facilitating global market expansion.
Frase aims to cut content research time from hours to minutes, allowing users to publish optimized articles quickly and track performance effectively. It's designed for users without technical SEO knowledge, offering an intuitive interface and AI-powered guidance.
