Fullstory is a behavioral data and digital analytics platform that helps organizations build better digital experiences. It leverages always-on AI-agent analysts to provide insights into user sentiment and behavior.
Key Features & Products:
- Fullstory Analytics (Customer Journey): Uncover digital behaviors to remove friction and improve user experience.
- Fullstory Workforce (Employee Experience): Improve workflows that shape employee experience, focusing on workflow efficiency, support acceleration, and spend optimization.
- Fullstory Anywhere (Data Activation): Activate your data to create personalized user experiences, including tech stack enrichment and real-time personalization.
- StoryAI: AI-agent analysts that provide instant, accurate answers to business questions backed by behavioral data.
- Fullcapture™: A technology that effortlessly collects, translates, and surfaces critical customer behaviors, ensuring decisions are based on exact information.
Use Cases:
- Fixing cart and checkout friction to increase sales in e-commerce.
- Optimizing A/B tests for better sales outcomes.
- Providing customer support with rich context to resolve issues faster and reduce ticket volume.
- Connecting cross-channel journeys in travel and hospitality to keep bookings flowing.
- Mitigating risk and ensuring compliance with real-time fraud signals in gaming and financial services.
- Improving sign-up flows to win new SaaS customers and boosting adoption to grow existing ones.
