Looker is an enterprise-grade business intelligence platform from Google Cloud designed to help organizations analyze governed data, deliver business insights, and build AI-powered applications. It provides a flexible semantic layer for consistent, trustworthy metrics across various tools and applications.
Key features include:
- Trusted Semantic Modeling Layer: Curate and govern business-critical metrics, ensuring consistent results regardless of consumption point. This layer is open and integrates with a broader ecosystem.
- Conversational Analytics: Powered by Gemini for Google Cloud, this feature allows users to ask data-related questions using natural language, democratizing data access beyond traditional dashboards. An API is available for custom applications.
- Embedded Analytics: Go beyond simple dashboards by integrating fully interactive data experiences directly into applications. Its robust API enables limitless possibilities for custom data applications and integration with tools like Vertex AI for advanced analytics and AI workflows.
- Looker on Google Cloud: Offers seamless integration with the Google Cloud ecosystem, including SSO with Google Cloud IAM, private networking, direct BigQuery integration, and a unified Terms of Service for simplified and secure analytics.
- Visual, Real-time, and Self-Service Analytics: Provides enterprise dashboards for real-time, repeatable analysis on governed data, allowing users to explore, filter, and drill down to row-level details. It also integrates with Looker Studio for interactive, collaborative, ad-hoc reports and dashboards with over 1,000 data sources.
Use cases span cloud cost management, marketing data analysis, creating custom data and AI applications, data monetization, and fostering more productive collaboration within organizations, especially with Google Workspace integration.

