Forrester is a global market research company offering a unique continuous guidance model that integrates research, consulting, and live events to help organizations thrive through volatility. They empower leaders to move beyond AI experimentation to acceleration, drive strategic initiatives, and achieve better outcomes faster.
Key Features and Services:
- Forrester Decisions: Provides actionable guidance, data, insights, and expert support. This includes leading insights (research, Forrester Wave™ evaluations, predictions, market forecasts), proven tools (templates, models, assessments, peer benchmarks, certification programs), and continuous guidance (analyst-led sessions, tailored support).
- Forrester AI Access: A new service that delivers Forrester's trusted insights and advice through AI, acting as an on-demand analyst for validating ideas and making smarter decisions.
- Izola: A proprietary generative AI tool designed to swiftly analyze reports, data, and insights, enabling clients to tackle complex business challenges and accelerate progress.
- Consulting Services: Dedicated partners who bridge strategy to execution, assisting with time-sensitive initiatives or long-term goals such as product launches, company expansion, or navigating disruptive trends like AI. They focus on aligning stakeholders, creating strategic roadmaps, selecting technologies, and optimizing costs.
- Events (Summits): Curated experiences like B2B, CX, and Technology Summits that foster face-to-face collaboration, featuring thought-provoking keynotes, opportunities for networking with industry leaders, personalized analyst one-on-ones, and hands-on sessions for developing action plans.
Forrester leverages insights from annually surveying over 500,000 consumers, executives, and tech leaders, and is trusted by 61 of the Fortune 100 companies. Their Forrester Decisions service boasts a 259% ROI and a 4% acceleration in revenue growth.
