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Frill

Frill helps you collect and organize feature requests to better understand customer needs and prioritize your roadmap.

Published: 2025/12/24

Introduction

Frill is a comprehensive customer feedback, roadmap, and announcements tool designed to help teams build better products faster. It centralizes the process of collecting, organizing, and acting on customer insights.

Key Features:

  • Feedback Boards: Capture ideas from customers, allowing the most popular suggestions to surface through voting and comments.
  • Public Roadmaps: Transform collected ideas into a transparent product roadmap, keeping users informed about upcoming features and developments.
  • Prioritization Tools: Customize benefit and cost scores to align with business priorities, enabling easy identification of "Quick Wins" and "Major Projects."
  • Announcements (Changelog): Keep customers updated on new features and product changes with an integrated announcement system.
  • Flexible Deployment: Available as a standalone web application and an embeddable widget for seamless integration into your own website.
  • Team-Oriented Features: Includes inline admin, SSO authentication, unlimited widgets, full translation capabilities, customizable themes, and automatic status updates to streamline workflows.
  • Extensive Integrations: Connects with popular tools like Slack, Jira, Trello, Zendesk, Intercom, Help Scout, Zapier, Google Docs, Google Sheets, Monday.com, Miro, Azure, Linear, Asana, Basecamp, and Airtable to fit into existing tech stacks.

Frill is ideal for product teams, startups, and businesses looking to enhance customer engagement, improve product development cycles, and maintain transparency with their user base.

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